While most galleries and institutions will put together a press release in-house, independent curators and artist-run spaces may not have the resources to hire professional marketing to promote an upcoming show to the media. Come to this two-hour presentation on writing a press release for your own work or a group show, as well as ideas for how to market an event to the public. I will also explain how to pitch an exhibition to the media for review, including examples of ineffective and successful pitch emails to arts journalists and editors. Presented by Frances Cathryn, founder of wip projects.
Join wip projects for open office hours at EFA Studio Program in Manhattan for one-on-one editorial advice and professional mentorship. Bring in any current drafts of your writing - such as an artist statement, a residency project proposal, or a grant application - for help with structure, organization, and tone, as well as any specific questions.